B.A. in Music Industry

This degree is designed to serve students who are interested in working in the music industry but may not be interested in being musicians.

Students who complete this program will explore the various aspects of the music industry and learn skills relative to marketing, live music promotion and management, record label sales and promotion, copyright considerations and the laws governing the music industry, music production, artist management and digital technology. In order to have a basic knowledge of music, the students will also take a small number of fundamental music courses.

Bachelor of Arts With a Major in Music Industry

Business Courses

BUS 230 Principles of Marketing
BUS 250 Management Theory and Practice
BUS 263 Accounting for Non-Business Majors
BUS 337 Social Media Strategy
BUS 338 Digital Inbound Marketing Strategy
BUS 352 Entrepreneurship
BUS 434 Advertising and Integrated Marketing Campaigns

Music Business Courses

MUS 140 Music Industry Survey
MUS 330 Principles and Procedures in Music Business
MUS 331 Advanced Studies in Music Business
MUS 332 Production of Sound Recordings
MUS 340 Music and Entertainment Law
MUS 341 Concert Promotion and Venue Management
MUS 468 Internship

Two Electives from the Following

COM 219 Introduction to Public Relations
DM 205 Digital Cinema
DM 399 Video Editing
MUS 333 Audio Engineering

Music Courses

MUS 221 Keyboard I
MUS 395 Music Fundamentals or MUS 135 Music Theory I
Two semesters of applied music lessons on voice or other instrument
Concert Attendance: MUS 100 each term, with or without credit
Music Ensemble or Practical Applications of Live Music Production, 4 semesters required